After speaking to YCN on the phone this morning with my query, to optimise for screen or print, I have decided to optimise my design for screen. The PDF itself will be sent to the sponsor (Green & Black's) digitally, along with my design, so this makes sense.
As I'm designing for screen, I decided to pick an HD (high-definition) classed resolution; 720p (1280x720). This will give for a nice, wide viewing. (Even Apple's Keynote uses this resolution for its slide templates, so I should be safe with this decision.)
Obviously, at 720p, my document will be landscape. I shall use a 40 px margin top, right and left, with double that (80 px) for the bottom, to follow (print) trends.
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