Research - Existing Websites

Picks
Those that show a typographic flare

Research into existing websites will give me an insight to what a successful, typographic design is, and more importantly, why.


First up, http://jonesingfor.com/

"With a design like JonesingFor a designer without a great grasp of the text would have struggled to put together the typography that makes this site really work. As you tackle your own typography, you probably don’t have to worry about writing a site’s text — but you do have to read it!"

Secondly, http://www.rikcatindustries.com/

"When you arrive at Rik Cat Industries, you know immediately where you should start reading. Even though there are a few links at the top of the page, Rik’s welcome catches your eye first. It’s much bigger, using typography to establish a clear hierarchy."

Third up, http://www.crowleywebb.com/

"Relying entirely on typography for their front page, the Crowley Webb and Associate’s website was designed with two factors in mind: both macro and micro typography.

Macro typography is the overall structure of your type, how it appears in the context of your design and its aesthetic when you consider your text as a block on its own.

Micro typography is more concerned with the details of spacing, the issues that determine whether words are easy to read. Micro typography is an absolute necessity when it comes to putting together a block of text: if it isn’t legible, there’s no point in proceeding."

These quotes from http://www.webdesignerdepot.com/ give me some fine points to remember. These examples really show us what happens when a confident designer, who has a strong grasp of typography, creates a successful design to base their website upon.

I feel that all of these designs, however vastly different from eachother, are aesthetically pleasing and usable.