In this assignment we have been asked to create a piece of design which will form a new advertising campaign of a branded alcoholic drink of our choice.
We will take the idea of starting with traditional media and use the results of our experiments with that media to create the next developmental step of our designs, from handmade elements through digital manipulation to a full blown moving image advert. This will be rendered as a movie for presentation to a client on a DVD and made ready for use on a smart phone or portable device.
We will also create a billboard poster and full page magazine advert design as part of our advertising campaign.
The six denoted phases of development:
- Working with traditional media
- Developing and transferring our handmade elements to a digital space
- The design process
- Pitching our ideas to the group
- Producing the advertising campaign
- Repurposing for other platforms
Assignment products:
A data DVD containing:
- AI (original artwork and working files, etc)
- PSD (original artork and working files, etc)
- Visualisations (three visualisations of prints designs in place)
- Movies (the finished .mov and compressed versions)
A playing DVD with visualisations, full-screen movie and basic navigation system to repeat play:
- Full quality finished movie
- Display visualisations
Supporting evidence will include research for this project in the form of visual, content and technical research.
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