Advertising Regulations

"The European Union and World Health Organization (WHO) have both specified that the advertising and promotion of alcohol needs to be controlled. In September 2005, the WHO Euro Region adopted a Framework for Alcohol Policy for the Region.

Cross-border television advertising within the EU is regulated by the 1989 Television without Frontiers Directive.[3] Article 15 of this Directive sets out the restrictions on alcohol advertising:"

• "it may not be aimed specifically at minors or, in particular, depict minors consuming these beverages;
• it shall not link the consumption of alcohol to enhanced physical performance or to driving;
• it shall not create the impression that the consumption of alcohol contributes towards social or sexual success;
• it shall not claim that alcohol has therapeutic qualities or that it is a stimulant, a sedative or a means of resolving personal conflicts;
• it shall not encourage immoderate consumption of alcohol or present abstinence or moderation in a negative light;
• it shall not place emphasis on high alcoholic content as being a positive quality of the beverages."

Ref: http://en.wikipedia.org/wiki/Alcohol_advertising#Advertising_around_the_world

To ensure compliance with advertising regulations, I will be following the above directives.