Green & Black's
- Create a viral campaign
- Promote the viral campaign online
- Good use of typography
Marks & Spencer
- Create a family of identity elements
- Categorise channels; produce identity specific to channel
- Evocatively engaging logo
It was a good session with many ideas being thrown around the table. I will briefly summarise the results of the day.
My preference to pursue the Green & Black's brief was decided upon when an idea behind a viral campaign was discovered in discussion.
No comments:
Post a Comment